Customer Relationship
Satisfying Relationship
A key objective of marketing is to provide products and services that customers really want and to make customers feel that their business contact with organisation or company is helping to build a good relationship between the two (customer and the organisation). In this way the customer is made to feel as if she or he is a partner in the transaction and not just a source of revenue for the organisation.In the recent years, this has led to the concepts of customer care relationship management which has managed as a strategic approach that ensures that everyone in the organisation understands the value of customers. This should not be the work of the marketer only.
Value for customers and marketers:
Value refers to the perception of benefits recieved for what someone must give up for. To customers value is often measured by how much they feel they are getting for their money.On the other side of the transaction, the marketer measures value in terms of how much profits they are making for the marketing efforts and resources spent. For a successful marketing effort to take place, both the customer and the marketer must feel they are recieving something worth in return for their effort.
Marketing activities centre on the on the organization’s efforts to satisfy customer wants and needs with products and services that offer competitive value.
The marketing mix tools that is, product, prize placement (distribution) and promotion comprise make up contemporary marketers primary tools. Marketing is a universal discipline as applicable in all regions of the world.
An organization that engages in global marketing focuses its resources on global marketing opportunities and threats. One difference between regular Marketing and global marketing is the scope.
Marketing consists of strategies and tactics used to identify, creates and maintain satisfied relationships with customers that result in value for both customer and organization.
Marketing is the social managerial process that identifies anticipates and satisfies customer requirements through an exchange process.
Value Satisfaction and Quality
Consumers usually face a broad range of products and services that might satisfy a given need. The question arises; how do they choose basing on their perception of value.
Consumer value: This is the difference between the value customer gains from owning and using the product and the cost of obtaining the product.
Consumer Satisfaction:
This is the trend to which the product perceived performance matches the buyer’s expectations. If the products performance falls short of expectations, the buyer is dissatisfied. If the performance matches or exceeds expectations then the buyer is satisfied or delighted.
Outstanding companies go out their way to keep their customers satisfied make repeated purchase and they tell others about their experiences with the products. The key is therefore, to match customers’ expectations with company’s performance smart. Companies aim to delight customers by promising only what they deliver and delivering more than they promise
Relationship Marketing
The marketing mix tools that is, product, prize placement (distribution) and promotion comprise make up contemporary marketers primary tools. Marketing is a universal discipline as applicable in all regions of the world.
An organization that engages in global marketing focuses its resources on global marketing opportunities and threats. One difference between regular Marketing and global marketing is the scope.
Marketing consists of strategies and tactics used to identify, creates and maintain satisfied relationships with customers that result in value for both customer and organization.
Marketing is the social managerial process that identifies anticipates and satisfies customer requirements through an exchange process.
Value Satisfaction and Quality
Consumers usually face a broad range of products and services that might satisfy a given need. The question arises; how do they choose basing on their perception of value.
Consumer value: This is the difference between the value customer gains from owning and using the product and the cost of obtaining the product.
Consumer Satisfaction:
This is the trend to which the product perceived performance matches the buyer’s expectations. If the products performance falls short of expectations, the buyer is dissatisfied. If the performance matches or exceeds expectations then the buyer is satisfied or delighted.
Outstanding companies go out their way to keep their customers satisfied make repeated purchase and they tell others about their experiences with the products. The key is therefore, to match customers’ expectations with company’s performance smart. Companies aim to delight customers by promising only what they deliver and delivering more than they promise
Relationship Marketing
This is the process of creating manufacturing and enhancing strong value relationships with customers and other stake holders. It’s beyond creating short term transactions. Here marketers need to build long relationships with customers, distributors, dealers and suppliers.
Increasingly, marketing is shifting from trying to maximize the product on each individual transaction to building mutually beneficial relationships with customers and other parties.
Increasingly, marketing is shifting from trying to maximize the product on each individual transaction to building mutually beneficial relationships with customers and other parties.
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