Marketing success

In the current world, Marketing strategy has professionally changed,Today marketers work hard to ensure that their customers return to purchase from them. Long gone are days when success for a marketer was measured simply in the number of sales made each day. Now in most marketing situations, marketing success is not evaluated only in terms of sales figures but also by how long a marketer can retain customers.

Sutisfying Relationship

A key objective of marketing is to provide products and services that customers really want and to make customers feel that their business contact with organisation or company is helping to build a good relationship between the two (customer and the organisation). In this way the customer is made to feel as if she or he is a partner in the transaction and not just a source of revenue for the organisation.

In the recent years, this has led to the concepts of customer care relationship management which has managed as a strategic approach that ensures that everyone in the organisation understands the value of customers. This should not be the work of the marketer only.

Value for customers and marketers

Value refers to the perception of benefits recieved for what someone must give up for. To customers value is often measured by how much they feel they are getting for their money.

On the other side of the transaction, the marketer measures value in terms of how much profits they are making for the marketing efforts and resources spent. For a successful marketing effort to take place, both the customer and the marketer must feel they are recieving something worth in return for their effort.