TROPICAL FM - PROFILE




ABOUT 88.4 TROPICAL FM

Tropical FM is a news, talk and edutainment broadcasting station operating in the 88.40 MHz on the FM band. Its main studio is situated at plot 42 Road A, Boma Hill in Mubende, central region of Uganda. There is a liasion office situated on the main street, Plot 9, Mubende Town Council.
The station started broadcasting in 2009 and operates on a 24 hour broadcast, seven days a week, covering local and international news, talkshows, and edutainment participatory programs. Tropical FM invests in documentaries, educational programming, and investigative on air material.
This therefore endows Tropical FM 88.4 to appeal to both rural and urban listeners, young and old population segments. Thus Tropical FM 88.4 is a reliable and effective medium of communication.
VISION AND VALUES
To be a leading vertically integrated entity and to generate sustainable growth and profitability

MISSION
Tropical FM 88.4 wants to be an authentic voice especially for the most impoverished of its listeners through entertaining while educating them, for a better future of society.



AREAS OF COVERAGE
Districts covered so far include: Mubende, Mityana, Kyegetwa, kibale, kiboga, Rakai, Masaka, Sembabule, Nakasongola, Luwero, Nakaseke, Kayunga, Wakiso, Mpigi, Kalangala, Kampala, Kyenjojo, Kabarole, Fort Portal, Kasese Masindi, Hoima, Mbarara, Ibanda, Isingiro, Kiruhura, Lyantonde, Kabale, Kisoro, Rukungiri, Kamwengye, Bundibugyo, Ntungamo, Kanungu etc

LISTENERSHIP
Both central and western Uganda have a combined population of 18 million people out of which 8 million are potential and loyal listeners of Tropical FM 88.4.

PROGRAMMING
Tropical FM 88.4 develops programmes with individuals, companies, NGOs, and Government institutions to provide educative and developmental education information directly to the people. It involves local groups and organisations in programming and production, so as to tackle important issues such as development, agriculture, education for school-going children, civic education, health education, cultural identity, family and gender issues, AIDS prevention, and other issues.
The station is committed to supporting farming and agriculture as a means of information channel for empowering the local community through agricultural radio programs

- ADVERTISING BENEFITS Tropical FM offers various advertising options and our sales teams are always at hand to offer you a tailor made solution for your product’s needs.
 Tropical FM is offering the platform to reach the untapped market in the central region and the surrounding areas through advertising and sponsorship of the radio programmes and features for amazing discounted packages

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