Marketing Strategy for Success: APPLE CONCEPTS - UGANDA

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APPLE CONCEPTS - UGANDA

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About Apple Concepts Our philosophy says it’s all “Your Vision Realized” i.e. We are all about people. With the ever changing world we are living in, there is a high demand for fresh ideas and at Apple Concepts we believe in challenging our staff to think big for our clients because the greatest establishments round the world were built by dreamers whose visions were shared with vision implementers. Apple Concepts Ltd was established and incorporated in 2009. We help clients with strategic advice in media planning and management. We provide tailored solutions to help our clients address marketing and business development imperatives. With experts across the media marketing management spectrum, we have built an agency that is committed to excellent service delivery beyond the expectations of our clients. Our company structure is designed to best serve the needs of our clients with specialized divisions i.e media planning, radio installation and maintenance, radio broadcast equipment pr...
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MUBENDE FARMERS EXHIBITION REPORT 2012

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FARMERS EXHIBITION REPORT ECONOMIC EMPOWERMENT FOR THE COMMUNITY THROUGH IMPROVED AGRICULTURE/FARMING METHODS DATE: 14TH TO 18TH MARCH 2012 VENUE: MUBENDE DISTRICT PREPARED BY APPLE CONCEPTS www.appleconceptsug.com Contact Persons Emmanuel Edulu Marketing Director Apple Concepts Ltd Email: edulu4jc@gmail.com Telephone: +256712335949, +256783822095 David Wodmal Creative Director Telephone: +256 712 688649 Email: wodmald@yahoo.co.uk MARCH 2012 Executive summary ‘The Mubende Farmers and Traders exhibition was a success, being Apple Concept’s launched agricultural exhibition in Mubende for the first time, we exceeded our expectations as per our limited budget and sponsorship. Apple Concept also was able to reduce a number of activities earlier planned as a costs cutting measure but still executed a successful five day event and we can proudly say the event was well attended, thanks to our partners Tropical FM, Century Bottling ...
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Marketing success

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In the current world, Marketing strategy has professionally changed,Today marketers work hard to ensure that their customers return to purchase from them. Long gone are days when success for a marketer was measured simply in the number of sales made each day. Now in most marketing situations, marketing success is not evaluated only in terms of sales figures but also by how long a marketer can retain customers. Sutisfying Relationship A key objective of marketing is to provide products and services that customers really want and to make customers feel that their business contact with organisation or company is helping to build a good relationship between the two (customer and the organisation). In this way the customer is made to feel as if she or he is a partner in the transaction and not just a source of revenue for the organisation. In the recent years, this has led to the concepts of customer care relationship management which has managed as a strategic approach that ensures that ev...
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